“Epson have been delighted with Adrenalin’s work and the tangible positive business outcomes that the campaign achieved. Both Adrenalin & Jimeoin were easy to work with, professional and delivered everything they promised on time and on budget. We couldn’t be happier and would recommend others to discuss their marketing challenges with them as an agency.”
Epson Australia is a leading supplier of quality imaging products to the colour printing, imaging and photography markets.
Epson’s core difference is the EcoTank printers that use revolutionary cartridge-free printing with easy-to-fill ink tanks. This means no cartridges to replace. Our aim was to tell consumers about Epson’s new technology for inkjet printing. This required a campaign with high cut through and good memorability. Like many companies, we didn’t have Toyota or Coca-Cola media budgets, so the advertising needed to ‘punch above its weight.’
We created a campaign for Epson in conjunction with Adrenalin Marketing Solutions, using Irish / Australia comedian Jimeoin. The adverts were created and shot during COVID. The final result using the powerful ‘No Cartridges, No Joke’ campaign was simple, humorous and memorable. It has proven to work well on all mediums including TV, Social Media, large scale media and Digital.
The creative was transferable into retail with stunning in-store printed material (POS) and was also shown in New Zealand which has elevated Epson to number one in their category.
Overall an incredible and truly successful campaign.
